We women over the age of 40 are your audience; we’re the ones watching, and we want to see our people represented. When we don’t see them, we feel unseen.
Sure, show us your new product line and fancy pants fashion, but show us our all-powerful selves in your TV shows and on the pages of fashion magazines too. Women over 40 make up over 62% of the female U.S. population, and yet, we are underrepresented and misrepresented in the media.
Show us women our age kicking ass, starting businesses in our 40s, following our dreams while simultaneously bad-ass mothering. Give us our platform so we can share our wisdom with the younger women. Portray our gutsiness as we take on world adventures, hike the highest mountains, contribute massively to our society, and get our sexy on because we know what we like and are not afraid to ask for it.
Represent us—the real us. Represent us kicking ass and showing the world how it’s done beyond the age of 40.